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Beatriz Cabral and Edson Soares

UX in motion: designing the invisible in the era of gen AI

Since the early 00s, corporate business strategy has recognized the value of User Experience (UX). This recognition coincides with the rise of smartphones, social media, and mobile apps. The real test came during the pandemic when we suddenly relied on screen-based experiences to do almost everything. Today, the discipline is being challenged again with the explosion of Gen AI. What is the future of UX in a world... [Read full article]

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Six vision points to design for a positive future

As products and services become smaller parts in connected networks, the things we design evolved to have an exponential impact that’s not always positive. Designers willing to find positive solutions for complex problems must review their scope of work and look beyond the immediate purpose of their design object. [Read full article]

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Should we move from Human to Interaction-Centered Design?

As the discipline of design has become more relevant for businesses over the last decade, human-centered design became jargon across different industries, more notably technology companies. By putting humans in the center of the design process, could we be objectifying humans to the point of losing touch to their own mutable needs?... [Read full article]

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What are your B-side designs?

It’s common among designers to limit their portfolios to the narrow spectrum of mediums and tools they studied or practiced in their professional environment. For instance, my portfolio showcases mostly digital products. But as Bruce Mao’s Incomplete Manifesto states, “Creativity is not device dependent.” Reflecting on my work under Mao’s perspective made me willing to talk more openly about the explorations I usually don’t share in my Resume... [Read full article]

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